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Sales Game

February 14, 2010

   The parties to the sale are actually indifferent to the outcome of sales presentation. The buyer, even though they purchase your product, does not really know if it will do all that you claim it will do. Even if it does everything you say it will do, are they really better off with it?  

The salesperson, although they want the commission, will survive for another day, even though the sale is not made. The salesperson does not really know if the product will deliver all they say it will, or if the customer is actually better off owning your product.

   That said, let the games begin. The customer  not knowing if your product will benefit them will put up objections to protect themselves, if the product turns out to be ill-advised. However, they do benefit from buying what you have to offer, because they will feel that they are better off  owning something that they didn’t have before.  Knowing this, the salesperson will use all the tricks at their disposal to try to get the customer to agree to purchase what they are selling, because that is what salespeople do.             (S E L L) .

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