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Closing No No

November 2, 2009

   You never want to ask a yes or no qustion. This gives the prospect the option to say no and get rid of you. For example, never ask if they like red. rather, ask the question, if they would prefer red or green. In other words, the salesperson never asks a question that he doesn’t know the answer to. He merely guides the conversation to its ultimate conclusion.  A sale.

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